Date of Event
Pōwhiri for China’s Top Live Streamer – Viya
Viya, a live-streamer on internet giant Alibaba’s online shopping website Taobao, holds a record of selling $66 million worth of products in a single day. On 16th August 2019 she generated close to $30 million in sales of New Zealand product in 4 1/2 hours.
On the same day, The Haka Experience had the privilege to welcome her to our beautiful country and to give her an opportunity to experience our unique Māori culture. We performed a traditional Māori welcoming (powhiri) that included a wero (challenge) and entertained her with a couple of our favourite songs including the poi (poi dance) and haka (war dance).
She was so impressed with the pōhiri and our Māori Culture, we were invited back the following night as an entertainment segment on her live-stream from Auckland, which had close 10 million Chinese consumers watching and collectively spent CNY 134 million ($29.6m).
After we performed a haka, we watched her as she facilitated the sale of tens of millions of products from more than 40 New Zealand and Australian brands to her millions of fans.
We were honoured to be a part of Viya’s experience in New Zealand and we wish her all the best.
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